Doug’s Dime: Are you eating less cereal?

While the retail market value of breakfast cereal has risen from $11.5 billion in 2020 to $12.6 billion in 2026, that’s mainly driven by higher prices, as the actual volume of cereal consumed in the United States is down over the period. The total market volume of cereal dropped from 2.2 billion kilograms in 2020 to 1.7 billion kilograms this year, with a projected decline to 1.6 billion kilograms next year. The industry is attempting to adapt to shifting tastes, particularly as younger consumers avoid cereal in its typical breakfast slot and shift to cereal as a snack. Christopher Doering, Food Dive